How to Get More Scans From Printed QR Codes
If your QR code is technically scannable but nobody scans it, the problem is usually placement, context, copy, or weak value. Better scan rates come from smarter execution.
Helpful next step:
How to improve scans
- Use a clear call to action
- Make the code large enough for the viewing distance
- Use strong contrast
- Place it where the user naturally pauses
- Give the scan a useful reward
Common reasons QR codes underperform
Poor placement, tiny size, weak contrast, confusing destination, and low perceived value are the biggest reasons printed QR codes fail.
For more help, see QR Code Design Best Practices, Best QR Code Size for Posters, and our QR Print Pack.